Is the big idea everything you paid for through your agency compensation?
Marketers and their agencies talk regularly about the “big idea”. The idea that will transform the business, lead to substantial increases in brand equity and drive revenue and sales. But what is the...
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Get pitch feedback from a top advertising agency executive
According to AdAge there is now an iPhone Application where you can pitch to David Ogilvy and he will give you his feedback. I recently spoke at the Mumbrella360 in Sydney on how an agency can win more...
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Defining the scope of advertising agency services to determine agency...
Think of the marketing plan as the blueprints for a construction of some sort. After all we refer to it as brand building so the metaphor is not that far removed. In developing the plans for the...
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Top Advertising Agency IP – Going Cheap or Creating Value?
There are often mis-informed discussions in agencies and marketing departments about copyright. In this guest post from our friends at 1Place Patent Attorneys & Solicitors, they make important...
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